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As the nonprofit world gets ready for Giving Tuesday, you want to make sure that you have the best available resources to raise funds during this critical time. We know that this year’s been tough, and that means that you have to pour more of your time into your efforts. However, it’s vital to do... READ MORE

If you do the marketing for your organization, you know that it changes so fast that you must continually update your skills. Because of the speed, it’s a great challenge that always keeps us busy—it’s never dull. As a result, staying on top of marketing news and trends is essential. So, let’s take some time... READ MORE

Digital dominates every aspect of our beings, and more and more algorithms are replacing analog. As a result, it’s essential to lean into the concept of ‘human to human.’ The world is facing its relentless march toward all things digital, and there’s nothing wrong with that, save when we don’t consider that the promise of... READ MORE

Everyone knows that marketing is a dynamic and constantly changing activity. As a result, it means that any team has to create a solid marketing strategy plan. A well-thought-out plan is paramount for any brand. In this article, we’ll explore five essential takeaways. So, during unending change, these five elements will help you ensure your... READ MORE

It used to be that communication between brands and their customers was one-directional. For example, brands would rely on advertisement, direct response, and media coverage. Thankfully, those days are long since over, helped in large part by social media. And that’s where social listening comes into the picture. As always, communication is crucial. Social listening... READ MORE

We seem to go from one significant global emergency to another. This was the year the world seemed to get past the pandemic fully, and now the world watches the Israeli war against Hamas. The fact is that something has been happening in the nonprofit sector. Fewer donors are giving to nonprofits. So, how can... READ MORE

If you want to have high levels of productivity, creating a positive team culture is vital. A tight-knit team boosts morale and fosters an environment where people want to go beyond their goals. Think about it. Would you like to work at a place with a toxic work environment? Probably not. No one likes that... READ MORE

Everywhere you look, everyone’s trying to get your attention. The fact of the matter is that your customers feel the same way, and that’s why business storytelling is essential for your company. Think about it for a minute. If you scroll through your newsfeed or social, chances are you see two things if you pay... READ MORE

As people remember, there was a time when flash mobs were a big deal. It was lots of fun to watch videos taken by spectators as people went about their routines, and suddenly, boom, out of nowhere, there was a mob of people dancing. It worked, was loads of fun, and captivated people because it... READ MORE

By now, many people realize that social media is addictive. Moreover, for young workers (especially young women), the algorithms target them with videos about suicide, self-harming, and body image. Teens are growing into stressed-out, depressed, and anxious young adults. According to recent reporting, a major jump from 13% to 60% of teens reported having a... READ MORE