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The team of Funds2Orgs Group has a free digital resource to get your 2019 off on the right foot concerning social media. Things change and evolve at breakneck speeds these days, and it’s vital to continually stay on top of what’s happening to ensure that your nonprofit can leverage its audience. When you download the... READ MORE

With the coming year, artificial intelligence (AI) is only going to become more ubiquitous. It’s easy to mistakenly think that the only companies that care about AI are the giant tech corporation. Savvy small businesses are also keeping an eye on new developments and seeing how to incorporate it into their companies. In a recent... READ MORE

A few weeks ago, I read an article that was written by Lisa Miller for The Cut. It was titled, “Why We Need Older Women in the Workplace.” In the piece, Miller writes about how she was hired to be an editor at The Wall Street Journal when she was approximately 30 years old. She tells... READ MORE

Many managers look at hiring through an imperfect lens for the 21st Century. They dutifully review resumes and talk about previous experiences, and then they make decisions based on that information. As a general rule, do not hire for talent, knowledge or skill. The number one reason I hire people on my teams is that... READ MORE

Email marketing is likely a significant part of your nonprofit fundraising efforts. Everyone knows that it’s essential to look at email performance and make adjustments as needed continually. However, there’s a lot you have to think about when developing a successful email marketing program, which needs to be regularly evaluated and fine-tuned. Everyone is inundated... READ MORE

There’s a lot of negativity in the world, but I also see that there are many people who want to make their part of it a better place. A quote that’s been attributed to Gandhi was that we should each try to be the change. When each one of us is in a positive space,... READ MORE

We hear and read about it everywhere these days. You hear people saying, “The future is now.” “We have to give way to technology.” “We’ll be better off and live better lives (maybe not even work) if we let AI do it.” Yes, technology is here, and we are living at the dawn of the... READ MORE

If you know me, then you realize I often say that there’s a disaster happening in someone’s life every day, and you might not even know it. As a nation, we’ve recently watched the heartbreaking images as Hurricane Harvey battered Texas relentlessly. People lost their lives, and many lost all of their worldly possessions. The images... READ MORE

If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror. By this point, you are aware that technology and social media are developing and changing at... READ MORE

By now, you’re steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the details. The paramount rule for nonprofit fundraisers is to create and develop relationships with their donors and supporters. As the adage... READ MORE