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The presence of breakthrough tech, such as AI, is becoming increasingly popular. And these technologies are also moving into the marketing world. As a result, marketing technology continues to evolve; those who master it have a better chance of leveraging it and growing their brand. And marketers are quickly becoming marketing technologists. This article will... READ MORE

Here’s a short story as we consider ethics in marketing. Imagine heading to the airport to pick up someone, perhaps family members. Think of being in the airport and doing a simple Google search for the flight number so you can check the status. However, what you get is more information than you bargained for... READ MORE

This is the time when you should consider how to hire people and get the best folks on your team. In short, the U.S. is positioned to have tremendous growth in the coming years. Of course, this is an opportunity for the disruptors and market leaders. And you should look at it as a chance... READ MORE

Starting a business is something more and more people should consider. The reality is that the pandemic forced companies to rethink how they operate. As we know, many people lost their jobs, and a lot of those jobs aren’t coming back. Also, business leaders have started to lean into technology. As a result, entrepreneurs could... READ MORE

Get yourself ready because America is going to roar back. Unemployment is beginning to drop, we have vaccines getting distributed, and as usual, Americans will get the job done. In short, that’s just who we are, and no matter the challenges, we always get it together. If you own a business or want to start... READ MORE

Alright, we know that times are tough. And yes, that means that people seek ways to supplement incomes. We’ve had families and individuals collect gently worn, used and new shoes in shoe drive fundraisers in our social enterprises. In short, there are many ways to raise money for your favorite cause or even yourself if... READ MORE

Recently, my team had the pleasure of creating a webinar and article about the future of fundraising. (Get your free webinar content and deck from this Dropbox folder). Paul D’Alessandro is a buddy of mine, and he’s also the founder of High Impact Nonprofit Advisors. In short, Paul’s been in the business of fundraising for... READ MORE

  One report suggests that 80% of technology will soon get built on artificial intelligence (AI). That’s astounding! Moreover, McKinsey says that AI will unlock up to $2.6 trillion in value in marketing and sales alone. Candidly, let’s face it—AI is all around us. The chances are you interact with AI in many ways during... READ MORE

Since the beginning of the new decade, enormous changes have happened and impacted businesses and the corporate world. In 2020, consumers pushed the private sector toward corporate social responsibility. What’s corporate social responsibility, or CSR for short? Corporate social responsibility is a business model whereby the owners and leaders do more than operate for profits.... READ MORE

As we look at closing out a momentous year, your nonprofit needs to think about sustainability. My team and I spend every day at our shoe drive fundraising company speaking to social good leaders. And one of the things we know loud and clear is that this year was tough. Nonprofits, schools, and other groups... READ MORE