Business

What Is a Social Entrepreneur? A Founder’s Answer

In late December 2004, I was a footwear executive doing well by every measure the business world uses. Then the Indian Ocean tsunami hit, and I watched the coverage, like millions of others, feeling helpless. Except I wasn’t completely helpless. I knew how to move shoes. So I started collecting them for families who had... READ MORE

A Lesson of How to Build a Global Brand with the Founder of Reebok

Watch the full conversation with Wayne Elsey and Reebok founder Joe Foster on entrepreneurship, the reuse economy, and what it takes to build a brand that lasts.   The founder stories for Joe Foster and me could not be more different. Joe built Reebok, which is one of the most recognized athletic brands in the... READ MORE

Why Positive Mindset Drives Leadership Success

When business leaders ask me about the most valuable lessons I’ve learned about leadership, I think they expect me to talk about the hard-won wisdom that’s earned in the board or conference rooms. But candidly, my leadership journey started much earlier with the lessons that came from my father. Everyone called him “Mr. Fix-It,” and... READ MORE

Understanding the Circular Economy and Corporate Manipulation

The Netflix documentary Buy Now! The Shopping Conspiracy remains an unsettling film about the power of corporations that explores the impact of consumerism on our purchasing habits. Every day, corporations manipulate us into believing that we’re missing out on the latest trends, but we can resolve this by buying more and more. Fast fashion is... READ MORE

Why Ethical Business Matters in the Reuse Economy

I regularly travel to all sorts of places worldwide for business. My team at Funds2Orgs and Sneakers4Good works with governments around the globe. We advocate for important issues, including educational awareness and human rights. We also seek policies supporting the quality reuse market and ethical business practices. Over the years, I’ve ensured that my brands... READ MORE

More Than a Paycheck: Volunteer Opportunities Spark Purpose

Is your company or business looking for a way to create a culture of engagement? If so, one approach you should consider is volunteer opportunities for your team or employee volunteer programs (EVPs). One of the best ways to bring people together and increase productivity is to create human-to-human opportunities. Our team at Funds2Orgs and... READ MORE

Understanding the Psychology of Sales to Boost Your Business

Sales is something that I’ve been doing since my first job in a shoe store during a high school work and school program. But, the reality is that everyone’s ‘selling’ every day—and they don’t have to have a career in sales. If you’re a parent, think of the requests of your kids who try to... READ MORE

How to Master Sales Support After the Close

As a global business leader, I’ve always believed that putting people first is crucial. And in the digital era, that hasn’t changed. Moreover, in a highly competitive landscape where people increasingly have trouble speaking to a person at a company, it’s more important than ever to master sales support. Our team thinks this has made... READ MORE

How to Overcome Sales Team Challenges

Have you experienced a drop in sales recently? It does happen at times, and seasonality may cause ebbs and flows to sales numbers. However, any drop is still something to keep an eye on—if not to be concerned about—and not meeting forecasts isn’t good for business. As a result, business leaders should be consistently proactive... READ MORE

Marketing News to Stay on Top of for Business

If you do the marketing for your organization, you know that it changes so fast that you must continually update your skills. Because of the speed, it’s a great challenge that always keeps us busy—it’s never dull. As a result, staying on top of marketing news and trends is essential. So, let’s take some time... READ MORE

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